ECN Strategic Plan

Download the ECN Strategic Plan

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Goal One:

Ensure the ECN is recognized, respected, and valued

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Strategy 1: Elevate awareness of the ECN

Initiatives:

  • Develop a comprehensive communications plan
  • Develop a leadership memo to distribute regarding ROI and how their employees’ involvement in the ECN will benefit their department

Strategy 2: Position the ECN as event planning leaders

Initiatives:

  • Develop an ECN advisory board
  • Encourage ECN members to promote their event acumen and include their ECN work in their performance management process
  • Assess OHR employee database and ensure event leaders are members or invited to join the ECN

Strategy 3: Develop measures of success for the ECN

Initiatives:

  • Work with research analyst to develop survey instrument to develop meaningful metrics
  • Create an annual report that is shared with Institute leadership
  • Develop process to review goals on an annual basis
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Goal Two:

Develop an engaged and contributing ECN community

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Strategy 1: Develop membership roles and expectations

Initiatives:

  • Create a membership committee that will be responsible for:
    • Defining leadership and membership profiles, roles, and expectations
    • Creating and using a membership application for new members
    • Developing a tracking system to measure current members' levels of engagement and involvement
    • Creating an online membership directory with profiles of members, including their years of experience, events in which they specialize, etc.

Strategy 2: Develop a recruiting strategy

Initiatives:

  • Develop a list of member benefits
  • Create web-based advertising, as well as printed collateral
  • Attend New Employee Experience and Benefits Fair to promote the ECN
  • Hold a membership drive

Strategy 3: Develop a retention strategy

Initiatives:

  • Develop a mentoring program
  • Promote using active ECN participation in members’ performance management and goal setting process
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Goal Three:

Elevate the quality of Georgia Tech events

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Strategy 1: Define standards of excellence for Georgia Tech events

Initiatives:

  • Create and continually update a protocol and standards workbook
  • Establish and foster relationships with campus building managers and assist in creating standards for booking space
  • Establish a stakeholder/manager task force to routinely discuss Georgia Tech event standards including, but not limited to, signage, message, event design, nametag structure, etc.

Strategy 2: Provide professional growth and development opportunities for all levels of event planning expertise

Initiatives:

  • Create a basic event training track for new employees, or employees who are changing jobs and taking on event responsibilities
  • Establish tracks based on experience level to further improve event planning skills of all members and inspire event planning innovation
  • Develop a unique training/certification program

Strategy 3: Strengthen access to information and collaborative support

Initiatives:

  • Establish and foster a culture of customer service and etiquette through discussion with internal and external vendors
  • Ensure regular ECN representation at Event Logistics Committee meetings and other standing campus committees
  • Create an information access listserv or “Pinterestlike” board for event collaboration and resource sharing
  • Create internal process for sharing of departmental resources
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Goal Four:

Provide an information-rich environment that fosters community, growth, a

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Strategy 1: Ensure the ECN continually provides an inclusive, welcoming, and supportive climate and culture

Initiatives:

  • Host a quarterly gathering to welcome new ECN members, celebrate member anniversaries, and highlight “Good of the Group” moments
  • Establish an annual event schedule to include town halls, community building activities, brown bag sessions, and the workshop

Strategy 2: Cultivate a united network of event planners who are committed to the exploration of new and innovative professional practices

Initiatives:

  • During quarterly meetings, include training component that discusses a best new practice, demonstrates new technology, showcases new vendors, etc.
  • Plan biannual question and answer sessions open to the campus community
  • Provide a scholarship program that allows one ECN member to attend an external professional meeting/conference each year

Strategy 3: Develop collaborative relationships and initiatives with external organizations

Initiatives:

  • Establish and maintain relationships with external organizations
  • Create and maintain a list of external organizations’ contacts
  • Co-sponsor an event with another university