Event Branding

Branding and Personalization

As budgets decrease and participation increases, event planners know the struggle to create unique events that “wow” participants.

The answer does not always have to be big décor, but to make the event a personal experience with wisely spent dollars.

Know Your Guests' Names

Cost: Your time

  • How do you let a guest know they are not just another face in the crowd? You welcome them to the event by saying “Hello, Mr. Smith,” when they first walk in the door.
  • Train your staff and volunteers to know the guest list in advance. It’s a simple way to make a big impression and connect better with your guests. 

Branded Items

Cost: $$-$$$

  • Never miss out on a branding opportunity with smaller items such as:
    • Water bottle
    • Coaster
    • Pen
    • Notepad
    • Folder

Stickers

Cost: $

  • Create a sticker to place on folders for on fly branding
  • Stickers can be used as a give-away item to spread your brand
  • Use stickers with promotional items for personalizing each event. Order bulk promotional items with your department, but then use the stickers to brand the specific event you are hosting
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Branding Tips for Off-Campus Events

By Julie Hawkins, event coordinator for the Georgia Tech Office of Development

There are many options for incorporating Georgia Tech into any event: 

  • Stand-up banners to dress up a registration area or podium.
  • A tablecloth with the Georgia Tech logo.
  • A rolling slideshow of campus shots running on the projector prior to the presentation. 
  • A small megaphone and gold and white pompom on a table.
  • The Georgia Tech fight song playing over the speakers while people enter the room.
  • It’s not always possible, but having student representation at your event is a wonderful way to bring Georgia Tech into the room! These students can be in the form of a musician or group of musicians, Student Ambassadors, Buzz, or even the Ramblin’ Reck Club with car in tow.


Promotional Materials

  • Before you complete your web or print pieces, consult the Georgia Tech Visual Identity guidelines to ensure you use proper elements.
  • Institute Communications can help you develop customized, targeted promotional material. Contact your client manager to get started.
  • If using logos, you will have to work with Georgia Tech Licensing and Trademarks to make sure your vendor is approved and follows our guidelines.  
  • You can find a list of approved promotional licensees suppliers under Campus Departments.
  • The lower cost allows you to order an appropriate quantity for your event and to incorporate more personalization (date, location, names, etc.). 
  • Consider splitting your order with another department to maximize your bulk discount!
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Vendor Spotlight: Presentech Printing

Presentech is a Georgia Tech-approved printing vendor, located near campus.

Since 1990, Presentech has handled a wide variety of print projects – from simple postcards to full building wraps, popup banners, vinyl signage, and more.

More Information

Important Contacts

Promotional items
Printing
Georgia Tech Licensing and Trademark