Georgia Institute of Technology

How do you know what platforms to use (i.e. should you create pins on Pinterest, post a video on Facebook, or create a hashtag on Twitter?). Similarly, how can you monitor and measure your success while maximizing your efforts?

Post under the “Parent” Company

• We don’t have a separate account for Commencement or New Student Convocation, as we find our target audience changes each semester. Since most are following our Georgia Tech social media accounts, we find posting there makes a bigger impact.
• To further your reach, consider sharing details or upcoming events with other campus groups.  

Create a Conversation

• When posting, we not only want to promote the events we produce, but also to spark conversation and curiosity. That means talking with followers like your would friends or family.
• Think about “talking with” your audience, not “talking at”  your audience. We try to think of ways we can engage our audience by asking them questions, which in turn builds awareness of our event.

Assign a Representative to Monitor Social Media During Your Event

During the Institute Address, someone is responsible for posting messages prior, during, and after the event. This enables us to promote the event, provide timely reports, and respond to messages posted by followers. It also allows you to interact with followers in real time and answer any question or provide your unique expertise when the opportunity arises.