By Jim Hooker, associate senior vice president, Cultural Relations and University Events, at the University of Southern California
Lighting can make a dramatic impact on an event space and transform it from ordinary to extraordinary.
Use lighting as your signage for an event to provide something unexpected to your guests. A gobo can be custom made for your event and reused every time.
With LEDs, your event lighting can change throughout the evening to signal a change in activity to your guests and provide a transforming event space.
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